6 Replies
Not sure what you mean by provider. Can you give an example?
FOr creating emails and sending them, I befriended the founder of bluefox.email on X and am planning to use it. It is a no-code tool to make the email. It integrates with AWS SES to send the email
Most folks are using Resend for a lot of things, and their Audiences feature can handle basic marketing functionality (user lists, unsubscribe flow). Beyond that I'm not aware of any new wave solutions, it's still Mailchimp, ConstantContact, ConvertKit, etc.
I'm probably going to use Resend for everything as long as I can.
I was looking into this recently and dug into what Vercel is using since they seem to find the new shiny things. As far as I can tell they're using Adobe Marketo. Which again confirms to me that there isn't a "Linear for email marketing", as I had hoped.
What I find strange with all these big providers is that they always charge by how many contacts you have, even if you are not sending to them. I have app with 20k users(mostly free) and my biggest cost is emails contacts 🥲 (using sendgrid).
Even resend charge by how many contacts you have for marketing emails:
Another smaller one that's been making the rounds, State of CSS/JS/HTML/etc uses them: https://emailoctopus.com/
that's crazy!
and for most products, you most likely need both transactional emails (welcome, etc.) and marketing emails (releases/updates).
but I guess most of the time, if you get to 10k+ users or so, you can monazite enough for the cost to be negligible
Yep, cost is one reason I am using Bluefox, which charges a fixed amount (I think per year?) only to remove their branding, and does not charge for usage of any sort. I played with the Resend price calculator and there was a lot to understand
(You’d still pay the AWS SES costs, which charges by emails sent)
Hopefully you can monetize enough. I’m building a chat app, so missed chats get an email, similar to emails from X. Hopefully that’s a lot of emails